The New Economics of Girl Scout Cookies
It’s Girl Scout cookie season, and some of those bright shining faces in brown sashes and green vests are hawking more than Thin Mints and Samoas. They’re selling a new business plan.
This year, Girl Scouts is rolling out a pilot program that will try to increase profits by doing the unthinkable: cutting its cookie offerings to a slim six. Don’t worry if your mouth waters for Thin Mints, Samoas, Tagalongs, Trefoils, Do-Si-Dos, or Lemon Chalet Cremes. Those flavors survived the girls’ axe. Other flavors like Dulce de Leche and Thank U Berry Much weren’t so lucky.
The great cookie cutting of 2011 is part of an ongoing “efficiency” campaign at Girl Scouts to consolidate membership and boost profit at a time when youth organizations are struggling to keep all their girls and sell some of their cookies.
Read the rest of Derek Thompson’s very serious article on a very serious issue (Seriously).
I loved the peanut butter chocolate ones when I was a scout, but they were only one of I think six (or maaaybe eight?) flavors we had back then. The article references “decades” of cookies in warehouses, but this was the late 80s, early 90s — the rash of cookie expansion is a relatively recent invention. I don’t think we should cry too much over the lost flavors (except those peanut butter ones were really good). Anyway, you can make some at home.
In other news, that Power Point at the link makes me want to die.